Four years left on that promise, and they're going the wrong way.
Ask a cloud AI a question and it doesn't get answered in the sky. It gets answered in a giant building full of computers. They get hot, so they're cooled with water. They run on electricity. Thousands more are going up right now. Here are the real numbers — mostly from the companies themselves — including the ones that make us look bad.
These come from the International Energy Agency — the careful people whose job is counting the world's electricity. Not campaigners.
These buildings will use double the electricity in 2030 that they used in 2024.
Every plug, every light, every factory on Earth. These buildings take 1.5% of it today. Nearly 3% by 2030.
Their power use grows about 15% a year. Everything else on the grid grows four times slower.
We didn't dig this up. They printed it themselves, in their own yearly reports, about themselves.
Four years left on that promise, and they're going the wrong way.
Running them got 2% cleaner. Building them got a lot dirtier.
One building drinks
like a small town.
Electricity is hard to picture. Water isn't. It comes out of a real reservoir, next to real people — and cooling the computers boils it away, so it doesn't come back.
A day. For one big building. That's as much water as a town of 10,000 to 50,000 people uses.
A day, for all the US ones together. And that was back in 2021, before the AI rush even started.
Ask a cloud AI for a 100-word answer and that's roughly one small bottle of water, boiled away.
Boiled away just teaching GPT-3 to talk — the same fresh water it takes to build 370 BMWs.
We sell AI that runs on your computer. So it would suit us to finish this page with "…and that's why the cloud is killing the planet." But that isn't true. And if we lied to you here, you'd be right to stop believing everything above it.
The same report says these buildings will still only be about 3% of the world's electricity in 2030. Planes, cement, steel and cows are all far bigger problems. Anyone telling you AI is the main villain here is selling you something.
And one more, about us. Your laptop is not the greener choice. It actually burns more electricity to answer you than their building would — their chips are built for this and yours aren't. Researchers measured it: theirs get between 1.6 and 7.4 times more work out of the same electricity.
So here is all we'll claim, and it's true: nobody boils off a town's drinking water to answer your question, and nobody puts up a new warehouse because you asked one. Your computer is already here, and it's already switched on.
Sources: IEA · “Intelligence per Watt”, arXiv 2511.07885.
The full numbers, why credible researchers disagree about them, and what actually reduces it.
Read the answer → The other costWater and power are one price you pay. Your private chats are the other one — and you pay that every time you type.
See what stays on your machine →